Levi's

If months of staining our thighs indigo taught us anything, it's that ‘best’ is highly subjective—but finding the right pair is worth the effort.

Better basics, bigger fits, zero guesswork.

After his long-running collaboration with Levi’s made his cotton-wreath motif a global concern, the designer is now launching an in-house denim program. “The demand for it, and the bootlegs, the discourse about it, all of it has been incredible,” he tells GQ.

Forget turkey sandwiches, the literal Denim Daddy has its entire stock of goods on sale for 50% off.

Ira Sachs’s new film Peter Hujar’s Day resurrects downtown ’70s New York style through a charismatic Ben Whishaw performance and a well-fitting pair of Levi’s 501s. “They’re the perfect f*cking hot gay man jean,” one of the movie’s costume designers tells GQ.

With a buzzy Levi’s collaboration, a collection for dog walkers, and a new London store, Kostadinov is the cult designer of the moment.

American denim and British waxed canvas, together at last.

Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around we're at Levi’s in SoHo, venturing off Rte. 501 to try on underrated pieces from the denim powerhouse.

21 superlative dungarees you can buy for less than a single Benjamin.

The legendary Japanese designer draped his latest pair of Air Force 3s in faded Levi’s denim.

The first name in denim makes a lot more than legendary dungarees—and its entire outerwear assortment is marked all the way down.

Tentative proof Bezos might have a soul—or, like, a secretly decent closet.

Levi’s offers its legendary 501 in a crazy number of variations. So I wear-tested 18 pairs to find the ones worth your fades.

Ruggedly handsome? Endlessly versatile? Endowed with the right amount of maverick swagger? These hardy button-ups are all that and then some.

On Labor Day weekend, your only professional obligation should be, ahem, “putting that shit on.”