Patagonia

That secret third thing? All the 'Gonia discounted here is better than what you'll find anywhere else on Prime Day.

It’s helped me wade through countless streams and rivers, been chucked down cliffs and boulders, and been run over...twice. I have a nagging suspicion it can handle your groceries, too.

The colors you want, the discounts you deserve.

The retailer's once-a-season inventory offload is the only reason to stay online this weekend.

Stretchy, swim-ready, pocket-packed, and prepared for anything.

Fellas, we've officially reached that point.

In this economy, a 2-in-1 pair of pants just makes sense.

The wise man knows that now's the time to stock up on Patagonia's swishy shorts before the good colors sell out.

To find out, I subjected the $900 Gore-Tex puffer to the worst experience of its life—a frigid weekend in the Big Apple.

There are other shorts that look pretty chill, I guess—but a decade into my run as a Baggies sicko, I have no regrets.  

When that flimsy cotton freebie can't hold your beach gear, you'll need the bonus storage space. 

These are the folks making great menswear that won’t break the bank, from upstarts to established favorites.

All of the brand’s profits will now be used to fight climate change.